CategoryIndustry Insights and Trends

We’ll stay current with the latest trends and insights in the hotel industry. We’ll discuss emerging technologies, market trends, and changes in consumer behavior that can impact direct sales strategies.

10 Must-Have Features of a High-Converting Hotel Booking Engine

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A booking engine is a pivotal part of your website. Here are 10 essential features that drive conversions and make the booking process seamless: 1. Responsive Design – Ensure compatibility across all devices. 2. Multi-Currency Support – Attract international guests by offering multiple currencies. 3. Real-Time Availability – Real-time updates are key to avoid double bookings. 4. Easy Payment...

Mastering Google Hotel Ads: How to Outrank OTAs and Drive Direct Bookings

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Google Hotel Ads can help your hotel compete directly with OTAs, bringing potential guests straight to your website. Here’s how to make the most of it: 1. Set Up Google Hotel Ads – Link your hotel’s rates and availability to Google Ads for greater visibility. 2. Competitive Bidding – Outbid OTAs on your own brand name, ensuring potential guests see your direct booking option first. 3. Optimize...

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