How to Optimize Your Hotel Website for Local SEO to Increase Direct Bookings

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Optimizing for local SEO can boost your site’s visibility, capturing travelers who are actively searching for accommodations in your area. Here are some steps to boost your hotel’s local presence:

1. Keyword Research – Identify keywords that reflect local search intent, such as “boutique hotel near [landmark].”

2. Google Business Profile – Ensure your Google Business profile is optimized with accurate information, images, and links to your website.

3. Local Backlinks – Build partnerships with local sites and directories for backlinks that enhance your website’s authority.

With strong local SEO, your hotel becomes more discoverable, driving targeted traffic directly to your booking e

About the author

George Fassas

George Fassas boasts a wealth of experience as a digital marketing and direct sales expert, with a proven history of driving revenue through the implementation of strategic online marketing and direct sales techniques.

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