Leveraging Loyalty Programs to Encourage More Direct Bookings

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1. Offer Exclusive Discounts – Reward direct bookers with discounts.

2. Create a Points System – Incentivize repeat bookings with redeemable points.

3. Personalized Member Perks – Offer perks like early check-in or complimentary breakfast.

With a loyalty program in place, you can build lasting relationships and secure direct bookings from returning guests.

About the author

George Fassas

George Fassas boasts a wealth of experience as a digital marketing and direct sales expert, with a proven history of driving revenue through the implementation of strategic online marketing and direct sales techniques.

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